Rotary District 6860
2021-22 Rotary International President Shekhar Mehta’s slogan is “SERVE TO CHANGE LIVES”. What a great goal.
After thinking about it and having the opportunity to interact with a lot of the clubs in our District, I realized that is exactly what we have been doing for years, even the pandemic did not slow down some clubs.
It came to me that if Rotary was a business, and it is, in the form of giving hope to the world, then as a businessman/woman what would we do differently.
Marketing Rule 1: “MARKET YOUR PRODUCT”, YES, our product is overwhelming in giving hope to our community and the world in many forms. Just look in the mirror and see what your club has done to SERVE TO CHANGE LIVES.
Let us MARKET ROTARY; make it SHINE. People who want to serve are out there, give them a reason to find their destiny, to join Rotary.
Harold W. Lewis